Attention Please Gaming Companies…Gamers are on Google !!!
Google, that Becomes GOD of the Search Engines. However, the tragedy is being blocked by various Governments and Nations like Iran and other middle east nations with respect to exaggeration of Religious thoughts !!! If we leave the negative cons then something that is happening on the Google that is regarding the Trend system that has adopted by the Twitter.
Electronic Arts and Google released a study Monday demonstrating how search can predict the demand for video games, but the method could also support the cycle along the purchase path from release to post launch for other brands.
Google found that search data and clicks can identify and influence 84% of sales during a 10-month launch cycle. Using data from analyses to create a predictive model, the tech company found that games accruing 250,000 clicks in the 10 months surrounding the launch will likely sell between 2 million and 4 million units in the first four months after release.
Gamers are changing their trends and even has started searching for their favorites titles. That may be alarming for the gaming world giants. Some facts and figures are here:-
Google just released a research paper with the grandiose title “Understanding the Modern Gamer,” which looks at search and purchase activity around blockbuster video game titles.
The conclusion: Gamers are doing more searching than ever related to their favorite games, and they’re doing it over the space of a full year year.
The subtext: Hey video game publishers, maybe you should buy some ads from Google, especially in the months before a game launches.
Google says the data is based on “the hundreds of millions of video game searches” (both desktop and mobile) that occurred around the top 20 selling games of 2010 and 2011. The company found that desktop searches increased 20 percent year-over-year, while mobile searches increased 168 percent.
There’s a lifecycle to a gaming launch, and Google looked at search volume over that period. For 2011 titles, on average, 40 percent of searches took place in the six months before the launch, 28 percent took place in the month before, and 32 percent took place in the three months afterwards.
“Users are planning, researching, and considering their video game purchases a lot earlier (6 months), and continuing to engage with the game – by downloading reviews, discussing game strategies and purchasing extra game features online, for about 4 months after their initial purchase,”
Regarding those first six months, Google writes, “For marketers, this longer, more engaged research phase is a key moment to influence users’ purchase decisions.” It points approvingly to EA for taking out ads alongside search results and in YouTube to promote its game trailers during this period.
As you can tell from the growth numbers, mobile is an increasingly important part of the equation, now accounting for one in five “purchase-related searches” and one in four “tips-related searches.” That last part makes sense if you imagine someone playing a game on their TV, then looking for hints and walkthroughs on their phones when they get stuck.
And yes, those ads seem to be related to actual sales (which isn’t quite the same as establishing that the ads caused the sales). Google says that 84 percent of game sales were predicted by ad clicks during the 10 months surrounding the launch. For example, if a game’s ads get 250,000 clicks during that period, it will probably sell between 2 and 4 million copies in the first four months.
Conclusion :Aside from searches, Google plans to build in game quality, TV investment, online display investment, and social buzz to create a multivariate model for future analysis.
Gamers are researching more online during the six months leading up to the launch to evaluate the titles to purchase. In fact, Google found that 40% of game-related searches occur during this research phase. Video-game-related searches rose 20% on desktops and laptops and 168% on tablets and smartphones during the last year.
They do search for different information as they make their way through the purchase path. The study points to more searches related to publisher-released assets during per-launch, advanced information like tips during the launch and extensions after release.
Up to four months after a product's release, information remains in high demand. Undecided buyers search for reviews, while those who have already purchased research whether to extend their experience by buying downloadable extension content.
Gamers not only leverage mobile as a purchase device, but also as a secondary screen. In fact, one in five who make a purchase search during the launch and 27% of those related to tips during post-launch take place on mobile.
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